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Marketing automation is a game-changer - here are the top five reasons why.
As a marketer, you know that behind the curtain of any project or campaign is a marketing operations machine working overtime. From running lead generation campaigns to generating personalised marketing emails and complex data reports, the processes and tools required are what allow your marketing channels to succeed. With all these elements to manage, it's no wonder businesses turn to automation powerhouses like HubSpot to oversee their marketing efforts effectively.
Here are the top ways marketing automation can benefit your business so that you can focus on those all-important strategic pieces of work. But if you'd like to cut straight to the chase and learn more about marketing automation processes, book a time and let's chat!
Get more done for less
Undoubtedly, the most significant benefit of marketing automation is improved efficiency. That not only keeps staffing costs low but also takes away a lot of the guesswork involved in delivering effective marketing campaigns.
Rather than manually posting on social media every day, schedule it using automation software. If someone downloads your free 'how-to' guide, automatically send them welcome and follow-up emails. Track and segment your website visitors to create customised (and automated!) lead nurturing campaigns. Ultimately, with the time saved, your team can think, create and plan more effectively.
Unite your sales and marketing teams
Many organisations stumble over hurdles when trying to get their marketing and sales teams on the same page. But, as technology continues to evolve and influence the purchasing cycle, collaboration is more critical than ever. Fortunately, using integrated marketing and sales automation software can help bridge gaps, share customer data and align company goals.
Another plus, marketing automation can lead to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
Make smarter, data-backed decisions
You already know that customer data is worth its virtual weight in gold, but effectively collecting, storing and using data at scale isn't easy. With marketing automation software, you can generate automated reports that deliver powerful and accurate insights into the success of your marketing campaigns and consumer behaviour, enabling you to spot and rectify friction points quickly.
Time to get personal
You want to turn as many leads as possible into customers, and in the long run, you want those one-time customers to become loyal brand advocates. Once you have marketing automation software in place, you can deliver more targeted and personalised content – across multiple channels – through list segmentation and reporting. You can track their engagement, which also helps with lead scoring, to personalise the customer journey beyond the walls of marketing.
Nurture leads without the work
Nurturing leads takes time and resources (the two things marketing teams often don't have a lot of). But, guiding qualified leads through the journey is necessary, especially when it's estimated that 50% of the leads a business generates are qualified but not ready to buy. With marketing automation, you can focus on converting high-quality leads, confident that you're keeping tabs on the rest of your leads through email drip campaigns.
Get automated, reap the rewards
Marketing automation has a lot of benefits. It has become a critical part of growth and success for businesses that have already jumped on the bandwagon. And remember, if you'd like to learn more about the latest marketing trends, we're always here to chat.
