Everyone wins when you build a website on the HubSpot CMS.

In this Lab, Boyd will draw on learnings and insights from 20 years of developing websites and lead generation programmes as he chats with HubSpot CMS guru, Luke Summerfield and Senior Designer Alex Mottershead. Together, they'll walk you through the key steps you can take to turn your website into your best marketing asset, your #1 salesperson, and the ultimate engine for lead generation. 

This webinar streamed live on the 10th of March, but you can watch it on-demand by filling out the form above.

Meet our speakers!

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Boyd Wason

CEO and Founding Partner at Engaging Partners            Host

Boyd is one of the founding partners of Engaging Partners. A strategic visionary on a mission to align humans with technology to create better customer experiences and drive greater business outcomes. 

Through his career he's created breakthrough strategies for multiple clients, winning numerous awards along the way winning numerous awards.

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luke summerfield

Luke Summerfield

Product GTM Lead for CMS Hub on the Product Team  Guest Speaker

Luke wakes up each morning excited to inspire others to reach their peak performance. As the pioneer of Growth-Driven Design and a HubSpot CMS Guru, he certainly knows a thing or two about website development.

Alongside this, he works as the Partner Agency Program Manager at HubSpot, writing, speaking and coaching individuals to better themselves and their performance.

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alex_mottershead_2021

Alex Mottershead

Senior HubSpot Designer at Engaging Partners            Speaker

Alex is a digital design craftsman. His level of experience and professionalism is demonstrated in his experience across a selection of international clients, including Amazon, Samsung, HP, and Porsche.

Alex aims to provide the best possible user experience, delight clients with his detail-orientated solutions, and use his design knowledge to help brands succeed.

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A few things we'll cover:

Evaluating CMS

With CMS Hub, both marketers and developers alike have the tools they need to create amazing websites focused on the customer experience. This conversation will dive into the fundamentals of a CRM-powered website, why you should build your website on CMS, and how to get started. 

Collaboration

The HubSpot CMS makes creating, managing, and optimising your customers' digital experience a dream. Users can collaborate in the creation, editing, and production of digital content, helping to bring teams together. Learn how CMS Hub can improve your business and workplace productivity. 

Preparing a brief

It's a platform that gives developers design flexibility, grants marketers ownership of their website, and ensures customers have a seamless experience. But, if you're interested in building your website on the CMS Hub, you need to be able to translate this great idea onto paper first.

 

Find out more about the rest of Leaders Lab Webinar series below.

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