Content Marketing

If you need a content machine, you’ve come to the right place

If you need a content machine, you’ve come to the right place. Our content marketing methodology is based on the foundation of persona profiles and defining clear business outcomes to inform the creation, production and delivery of compelling content. From video to interactive tools, infographics, eBooks, blogs and content for social, we have the resources and processes in place to drive your content program forward, and deliver results.

Strategy first approach

Regardless of whether your organisation is B2B, B2C, FMCG or something in-between – creating digital content that hits the mark with the people you want to connect with is both an art and a science. There’s the art of getting attention in social channels and creating a connection with that first ‘hook’…and the science of being discovered through paid media and organic reach. Only with both strategies working side-by-side will your content generate a return on the investment you’ve made.

Creating compelling content

Then there’s the skill in creating content that compels people into taking the desired action. Any Marketer who has developed digital content understands the time, creative talent, energy and budget that goes into content creation. We have the resources to take all this off your hands – from concept to creation.

Leveraging results

The greatest content in the world can still fail to deliver the intended results. We’ll work with you to optimize the delivery and measurement of your content program to ensure learnings can be fed back into the business. We can also assist with recommending and implementing the right technology solutions to streamline the hosting, distribution and reporting of your content marketing efforts.